Know Your Creative Genius

There’s a creative genius in everyone – use the INCEPT metric to access this inner genius and sharpen your unique creative talents.


... is for Ideation

Ideation is the generation of new ideas, the spark of the creative process. It’s the art of pulling new inventions out of the swirling clouds of a brainstorm – an art which all the most brilliant innovators have mastered!

“The idea came like a flash of lightning, and in an instant, the truth was revealed.” – Nikola Tesla


... is for Navigating Ambiguity

Navigating the branching path from imagination to actualization is an essential skill for any artist or visionary. Choosing the right way forward is never black and white, but exploring the other colorful possibilities is part of the fun of creating.  

“The creative person is willing to live with ambiguity. They don’t need problems solved immediately and can afford to wait for the right ideas.” - Dr. Abraham Tannenbaum


... is for Collaboration

Insights from other artists, innovators, and thinkers can elevate our own ideas to the next level. Only through collaboration can we exceed our own expectations and raise our creative efforts to their fullest potential.

“Alone we can do so little. Together, we can do so much.” – Helen Keller


... is for Enthusiasm

Enthusiasm is the engine of the creative mind – passion is what drives us to create! Our excitement and curiosity provide the energy it takes to launch forward toward our goals and turn dreams into reality.

“Creativity is the natural extension of our enthusiasm.” – Earl Nightingale


... is for Persistence

A willingness to face failures, learn from them, and try again is the key to overcoming any obstacle. Where most see a dead end, the persistent few will discover opportunities for innovation.

“Ignore all hatred and criticism. Live for what you create, and die protecting it.” – Lady Gaga


... is for Thinking outside the box

All of history’s most revolutionary ideas have had at least one thing in common: none of them played by the rules! When we diverge from the expected and relentlessly explore possibility, the potential for discovery is limitless.

“Creativity involves breaking out of expected patterns in order to look at things in a different way.” – Edward De Bono

The six INCEPT attributes fuel the creative process and guide your individual genius



The inception of an idea is the beginning of the creative process, and the six INCEPT attributes guide every step of that process from brilliant idea to realised innovation. Our individual relationships with these 6 universal traits define our personal approaches to creativity.

A personalised approach to creativity


Our narrative, social, and brainstorming tools bring these key traits to the forefront of storytelling. Whether you’re splitting words, collaborating on a story, or navigating the branching plot lines of an entertaining tale, you’ll be exercising the skills that will set you apart as a one-of-a-kind creator.

At the core of VocaTales
Coming soon...

INCEPT Tools for Artistic X-Ray Vision

INCEPT Profile (IP)

The IP tool creates an individualized profile of your creative talents and tendencies in each of the INCEPT attributes. As you explore new ideas and face different challenges, your IP will naturally change to reflect your evolving perspectives.
Learn more
Coming soon...

Your Creative Roadmap

There’s no definitive way to measure creativity, but fluency in each INCEPT attribute will help you hone your skills. Use your IP and INCEPT score to gain your bearings on the path to creative mastery!
Learn more
Coming soon...

Back from a fun road trip?

Share your latest road trip shenanigans in a hilarious tale that’ll have your friends in stitches. Get creative and turn memorable moments into an unforgettable story.

Looking to build an audience?

Unleash the power of your pen and shape the world with your words. From molding imaginations to opening minds, your insights will leave a lasting impact.

Are you a walking Wikipedia?

Elevate your thoughts to new heights and shape the minds of the masses. With your gift for words and VocaTales, your insights will inspire a new generation of thinkers.

Want to change the world?

Revolutionize the world with your innovative inventions. Let your imagination run wild and turn your daydreams into reality. Let your ideas change the course of history.

Ready to ignite your enthusiasm?

Whether writing your own tale or reading a published story, seek the unexpected and keep your creative fire burning alongside other fun-seekers, professional writers, ideators and inventors.