There’s a creative genius in everyone – use the INCEPT metric to access this inner genius and sharpen your unique creative talents.
Ideation is the generation of new ideas, the spark of the creative process. It’s the art of pulling new inventions out of the swirling clouds of a brainstorm – an art which all the most brilliant innovators have mastered!
“The idea came like a flash of lightning, and in an instant, the truth was revealed.” – Nikola Tesla
Navigating the branching path from imagination to actualization is an essential skill for any artist or visionary. Choosing the right way forward is never black and white, but exploring the other colorful possibilities is part of the fun of creating.
“The creative person is willing to live with ambiguity. They don’t need problems solved immediately and can afford to wait for the right ideas.” - Dr. Abraham Tannenbaum
Insights from other artists, innovators, and thinkers can elevate our own ideas to the next level. Only through collaboration can we exceed our own expectations and raise our creative efforts to their fullest potential.
“Alone we can do so little. Together, we can do so much.” – Helen Keller
Enthusiasm is the engine of the creative mind – passion is what drives us to create! Our excitement and curiosity provide the energy it takes to launch forward toward our goals and turn dreams into reality.
“Creativity is the natural extension of our enthusiasm.” – Earl Nightingale
A willingness to face failures, learn from them, and try again is the key to overcoming any obstacle. Where most see a dead end, the persistent few will discover opportunities for innovation.
“Ignore all hatred and criticism. Live for what you create, and die protecting it.” – Lady Gaga
All of history’s most revolutionary ideas have had at least one thing in common: none of them played by the rules! When we diverge from the expected and relentlessly explore possibility, the potential for discovery is limitless.
“Creativity involves breaking out of expected patterns in order to look at things in a different way.” – Edward De Bono
The inception of an idea is the beginning of the creative process, and the six INCEPT attributes guide every step of that process from brilliant idea to realised innovation. Our individual relationships with these 6 universal traits define our personal approaches to creativity.
Our narrative, social, and brainstorming tools bring these key traits to the forefront of storytelling. Whether you’re splitting words, collaborating on a story, or navigating the branching plot lines of an entertaining tale, you’ll be exercising the skills that will set you apart as a one-of-a-kind creator.